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The Create WOW Summit 2020 is built around three separate tracks depending on your role, business challenge or goals.
It’s time to shift from the old to the new. No more “data at rest” sitting in a report waiting for someone to read and react to it. Instead, learn how to design a strategy that puts “data in motion” to drive business outcomes. This is an important shift and is at the heart of CX 2.0. If you have mountains of data, but are failing to extract business value from it, this more technical track is for you. Those with a technology or data focus are encouraged to participate.
Sessions Coming Soon!
WOW doesn’t happen in a vacuum. That’s why you need to create the right environment. Follow this track if you want to learn how to facilitate behavioral change and CX excellence by motivating employees with gamification, increasing responsibilities and rewarding top performers. This track is ideal for those in customer service or human resources roles or those who oversee business operations.
More Sessions Coming Soon!
Raise service levels. Boost marketing efficiency. Win locally. Improve retention. The outcomes of a properly deployed CX 2.0 program will have a dramatic impact on your business. Learn how real-time data and automation can power a wide range of outcomes. This track is ideal for those in marketing, sales and business development positions.
2:00 PM – 5:00 PM
Ends at 7:00 PM
Scott Harris & Development Team
Are you ready for V2 of the SocialSurvey platform? Our Partner Advisory Board will work alongside SocialSurvey leadership and customers to release, discuss and ideate our future together. New features include journey mapping, sites, multiple workflows, improved surveys and more.
During this time there will also be an opportunity to join your Customer Success Manager for a unique, personal tour of the SocialSurvey platform.
7:00 PM – 9:00 PM
Start connecting with other attendees at our welcome event!
7:30 AM – 8:30 AM
8:30 AM – 8:40 AM
8:40 AM – 9:00 AM
Announced in March
Every year we share results for the Top 1% in customer satisfaction. These winners are nearly perfect and the difference between them is almost nonexistent. This impossible feat deserves a true celebration. Expect to hear from the #1 Top Performer in a different vertical each day and see a Behind the Review film!
9:00 AM – 10:15 AM
Scott Harris, CEO & Founder of SocialSurvey, CX Expert & Author
Session Abstract: The Customer Experience (CX) category is evolving. No more relying on siloed, disconnected technologies—now is the time to design an integrated CX 2.0 strategy for your business. Make the shift from ‘data at rest’ to ‘data in motion’ and drive immediate, actionable business outcomes with automation. Scott will give you hands-on, practical insights into mapping the customer journey and creating quality processes to improve retention, training and behavior.
Industry: Any Role: Any
10:15 AM – 10:40 AM
10:40 AM – 11:50 AM
Dennis Snow, Former Senior Executive, Walt Disney World Organization
Session Abstract: Customers have more choices than ever, with the result that most products and services are increasingly seen as commodities. So, in today’s market, what can an organization do to stand out from the crowd? Differentiating your service is the key to attracting and retaining customers – while driving bottom line results. More than ever customers are focused on value – what you can do that other organizations cannot or will not do. Customers want to know that you are focused on earning their ongoing loyalty.Based on his 20-years with Walt Disney World along with many years of consulting with organizations around the world, Dennis Snow will provide a “how-to” program for delivering outstanding customer experiences. This program will provide you with strategic tools that can be used to raise the bar of service throughout your organization, resulting in “walk-through-fire” customer loyalty.
Industry: Any Role: Any
What you’ll learn:
12:00 PM – 1:00 PM
1:15 PM – 4:55 PM with 15 min breaks I Attend 1 of 3 tracks per session:
Please check back for room location of track sessions.
MC, Brittany Hodak, Superfan Strategist
Session Abstract: Advice about social media is everywhere. The problem is, most of it is confusing, conflicting or just plain wrong. Not surprisingly, many busy executives either ignore their online presence completely or spend way too much time following arbitrary “rules” without seeing any positive ROI.
In this interactive session, Brittany will break down what you need to know to confidently craft a winning social media strategy. As a result, both B2C and B2B companies will be able to leverage the right mix of social media channels to better connect with customers to increase revenues and referrals.
Industry: Any Role: Executive, Marketing, Sales
John Jackson, CPO SocialSurvey
Session Abstract: A toxic culture can drag down any business. In contrast, a WOW culture can be jet fuel and turn any business into something extraordinary. So how do you get to WOW?
In this session, John defines the modern business culture, its evolution and current state. He will also outline the essential elements that are necessary to building and maintaining a healthy culture, as well as how to develop your own WOW culture.
Industry: Any Role: Executive, Human Resources
1:15 PM – 4:55 I By appointment only
6:30 PM – 9:30 PM
Please check back for room location of 1-on-1 appointments.
8:00 AM – 8:30 AM
10:15 AM – 10:30 AM
10:30 AM – 11:15 AM
Erin Hatzikostas, Founder & CEO, b Authentic inc
Session Abstract: We have a crisis on our hands; Gallup’s latest Employee Engagement Survey avails that two-thirds of employees don’t really give two hoots about their job. At the same time, we still have more CEOs named John (or Dave) than women CEOs.
Why is it that despite the proof that companies with engaged and diverse workforces perform exponentially better, we can’t seem to crack these nuts? Erin Hatzikostas believes that the solution to these big problems is simpler than you think.
In this highly engaging talk, Erin will take you on a roller-coaster ride of emotions and inspiration that will prove out the business case for authenticity in the workplace. With a collection of stories and data, plus a healthy dose of straight-talk, you will walk away immediately armed to stop the BS while also transforming your company, job, and life…forever.
Industry: Any Role: Executive, Marketing, Sales, HR
11:30 AM – 12:15 PM
Session Abstract: Employee engagement is not just an HR problem. It’s a business problem. If your employees aren’t engaged, your customers NEVER will be. Period. In many cases, a few simple steps can make an enormous impact on employee satisfaction, retention, employee-customer relationships and ultimately, your bottom line.
In this session, Brittany will cover common mistakes employers make with their workforce and how to fix them. She’ll also offer tips for helping create more engaged, happier employees who become the company’s best advocates. From potential activities, to budgeting, to staffing, Britanny will provide ideas for creating a culture of engagement.
Industry: Any Role: Executive, Human Resources
12:30 PM – 2:00 PM
"The WOW Summit is one of the events I make it a point to attend every year. Aside from all the inspiration and great sessions, there is a ton of networking that happens. This event is always innovative and different from the usual conferences and sales rallies."
"Would highly recommend to anyone looking to boost their business!"
"Outstanding content both this year and last. In an industry where so many conferences are the same, this is a must attend for anyone looking for new and creative ideas to better operate their own business."
"This was one of the best conferences I’ve ever attended. Great content that not only gave me a chance to learn something new, but to foster new ideas that are applicable and usable."
"I found the content to be very relevant to my work and provided great value and insights to help identify ways to continue to build and promote our brand."
"I found myself saying "WOW" ALL THE TIME! I learned so much from their partner presentations and from talking with other industry insiders."
"We got lots of ideas and inspiration from the summit."
"The conference was a wonderful experience all three days."
"Overall, a wonderful learning experience."